The free AI visibility check shows you whether ChatGPT's model, Claude, Gemini and Perplexity name your business when someone asks the kind of question your customers ask. When they don't, it shows which businesses they name instead. You enter your business name, your service area, your industry and up to five customer-style questions, such as "Who's a good roofer in my town for storm damage?" We send those questions to each of the four assistants through their APIs and email you a report of the answers. It is free and needs no card. The report is a snapshot, not a ranking. AI answers change from day to day and shift with how a question is phrased, so treat the report as a starting point rather than a final score. Below, we explain how to read the results and which fixes usually come first when your business is missing from the answers.
Why does it matter whether ChatGPT recommends your business?
It matters because some of your customers now ask an assistant instead of scrolling a list of search results. A person who types "Who should I call for a leaking water heater?" into ChatGPT or Perplexity usually gets a short answer with a handful of names. If yours isn't one of them, that person may never see you.
Most owners have no way to know what these assistants say. You can search Google for your own business and see roughly where you appear. You can't do the same with an AI answer without asking the question yourself, in each assistant, several times, and keeping notes. That is the gap the check is built to fill.
This applies wherever you work. The assistants answer questions about local businesses in many countries, so a dentist, a law practice or an HVAC contractor outside the United States has the same question to ask: does ChatGPT recommend my business, or someone else's?
How does the free AI visibility check work?
The check takes a few minutes to fill in, and the report arrives by email.
- Enter your business. Use the name exactly as customers see it on your website and signage.
- Enter your area. Give the town, city or region you actually serve, because the assistants answer local questions differently by place.
- Choose your industry. This helps frame the questions the way a customer in your field would ask them.
- Write up to five customer-style questions. Phrase them the way a customer would, not the way a marketer would. "Who fixes AC units the same day in [your city]?" is more useful than "HVAC services."
- We ask the assistants. We send each question to ChatGPT's model, Claude, Gemini and Perplexity through their APIs.
- You get an email report. It lists what each assistant said and which businesses it named.
The questions are the most important part. If you're unsure what to write, think about the calls and emails you received last month and use the wording customers used.
What does the report show you?
The report is organized around the question you care about: were you named, and if not, who was?
Whether your business was mentioned
For each question and each assistant, you can see whether your business appeared in the answer. Being named by one assistant and not another is common, because each one draws on different sources and weighs them differently.
Who was named instead
This is often the most useful part. You'll see the competitors, directories or national brands the assistants chose. Some names will be familiar. Others may surprise you, such as a business that has closed or one that serves a different area.
How the answers differ by assistant
The four assistants don't behave the same way. Perplexity business recommendations, for example, usually come with links to the pages the answer drew from, which can show you where a competitor's visibility comes from. Other assistants may answer from what they already know without showing sources. Reading the answers side by side tells you more than any one of them alone.
How should you read the results?
Read the report for patterns, not single answers.
One miss is not a verdict
AI answers vary. The same question asked twice can produce different names. If you were left out of one answer, that alone doesn't mean much. If you were left out of most answers across all four assistants, that does.
Look at which questions you appear for
You may be named for a general question ("plumber in [city]") and missing from a specific one ("who installs tankless water heaters in [city]"). That usually points to a gap in what your website says about specific services.
Study the businesses that were named
Look at the competitors the assistants chose. Visit their websites. Do they have pages that answer the exact question asked? Are they listed on the directories your industry relies on? Do they mention the neighborhoods and towns by name? The differences are often plain once you look.
Check the facts the assistants state
If an assistant does mention you but gets your hours, services or location wrong, note it. Incorrect details usually trace back to outdated information somewhere online.
Why might an AI assistant name a competitor instead of you?
There is no published rulebook for how these assistants choose which businesses to name, and no one can promise a specific placement. What we can say is that the assistants build answers from what is published about a business, and some patterns are consistent:
- Your website doesn't answer the question directly. If no page on your site says clearly that you offer a service in a specific area, an assistant has little to quote.
- Your details are inconsistent. Different business names, addresses or phone numbers across directories and profiles make it harder to connect those mentions to one business.
- Few other sites mention you. Directory listings, local news, trade associations and review platforms all give an assistant something to draw from.
- Your content is thin or old. A site with a few short pages and nothing new in years gives less to work with than one that regularly answers customer questions.
Which fixes come first?
Start with the fixes that are quick, within your control and likely to affect every assistant at once. The first two items below are often a weekend of work. The last one is ongoing, and it's where most owners run out of time.
Fix your details and service pages
- Correct your basic business details. Make your name, address, phone number, hours and service area match everywhere: your website, your Google Business Profile, and the main directories in your industry and country.
- Make your service pages specific. Each main service should have a page that says what you do, where you do it and who it's for, in plain words, with the towns or neighborhoods named.
Answer customer questions and add structured data
- Answer your customers' questions on your own site. Take the five questions you used in the check and make sure your website answers each one directly, near the top of a page.
- Add structured data. Markup that describes your business and your pages helps software read them correctly. Your web developer or site platform can often add it.
Build mentions and publish over time
- Earn mentions elsewhere. Keep directory listings current, ask satisfied customers to leave reviews on the platforms you use, and take part in local organizations that list their members.
- Publish consistently. Regular posts that answer real questions for your area give assistants and search engines more reasons to find and cite you.
What the check cannot tell you
The check is honest about its limits, and you should be too when you read it.
- It is a snapshot of answers on the day we asked. Results can change the next week.
- It covers only the questions you entered. Customers ask many more.
- It shows what the assistants said, not why. The reasons above are informed patterns, not a formula.
- It does not measure your Google rankings. For that, your own Google Search Console is the right tool.
Used with those limits in mind, it gives you something most owners don't have: a direct look at what AI assistants say about your market.
What happens after the check?
Many owners run the check, fix their business details and service pages, and then find that the ongoing part is the hard part: writing useful, accurate posts every week for their area.
That is the work SEO Web Boss does.
How SEO Web Boss handles the ongoing work
We research and draft blog posts in your voice for your service area, you review, edit, approve or reject each one, and we publish them to a blog on your own domain. Every post opens with a direct answer, links its sources and includes structured data. The first post is always held for human review; that's enforced in our system, not a setting. Each week we also ask the assistants your customers' questions and show you who was named. Drafting is AI-assisted, and you are the editor.
What the plans cost
Plans are $75, $100, $125 or $150 a month, with no setup fee and no minimum term, and you can cancel anytime. The content stays yours. You can see the details on our pricing page.
If you'd like to start with the facts, see what AI assistants say about your business today. It's free, with no card required.